Hospitality and Tourism Information Technology Textbook

Technology has redefined how we experience hospitality. From the front of the house to the back, technology has allowed hospitality businesses to provide a faster, better, and more personalized service. Such benefits may be achieved by relying on the systems that remember all customer preferences, by bringing guests the speed and convenience of self-check-in, and employing robots that may attend to customer requests around the clock. However, all these wonderful innovations come with challenges, such as justifying a return on investment, establishing system security, building sustainable solutions, ensuring interoperability across different systems, and delivering high touch while using high tech. Therefore, this book is set to serve academic and professional audiences by reviewing the theoretical and practical aspects of the effect of digitalization and information technology on the hospitality industry.

This textbook is open-access, which means that it will be available to readers without any fee. It is published by the University of South Florida M3 Center. 


Table of Contents

Over the past ten years, advancements in technology have created seismic shifts in how meetings and events are planned, marketed, and produced. While technology has not eliminated the importance of face-to-face meetings, what has radically changed are the tools at the disposal of the meeting and event professional throughout the event planning lifecycle. For example, event and guest bandwidth continues to increase in importance and, in many cases, may become a tipping point in the site selection process. Social media and mobile devices have become an inextricable part of the event management landscape. Meeting professionals used to preach “turn your phones off” in the meeting space, now they prioritize attendee engagement through social media. Mobile devices have become the lifeblood of many successful events, as conference attendees now demand a less passive, more interactive event experience. From mature to late breaking technologies, this chapter provides an overview to the critical technologies that impact the meeting and events industry and help ensure event success.